Director of Marketing

Vancouver, Metro Vancouver Regional District, Canada

Are you ready to join a dynamic team at the forefront of a consumer wellness revolution?

withinUs is a certified Great Place To Work and recognized as one of BC's Best Employers (Small Business BC). They are also in the process of becoming B Corp Certified , which acknowledges businesses that act in ways that benefit society.

withinUs has ambitious plans, including introducing new products, exploring new markets,and steadfastly committing to quality and sustainability. They are innovators and pioneers inthe natural health and wellness industry.From the start, withinUs was committed to not just talking about quality but embodying it.This meant choosing the path less travelled: sourcing the highest grade of marine collagendespite the challenges and costs. It was a choice that reflected a broader vision—one thatrecognized the importance of sustainability and the impact of our choices on the environment.This was about more than just creating a product; it was about setting a standard in an industryand contributing to a healthier planet

withinUs products deliver superior health benefits, enriching the lives of our customers. Withover a decade in the market, the growth has been fueled by repeat customers and referrals,thanks to their products’ transformative effects, and high-customer satisfaction.

withinUs is about to gear up to broaden their distribution across online and wholesalechannels, this position offers an exceptional opportunity to significantly influence thecompany's direction and contribute to the team's expansion. In this pivotal role, you'll reportdirectly to the founder and oversee the comprehensive management of their omnichannelstrategy. This includes strategic planning, budget oversight, and spearheading branddevelopment initiatives.

Key Responsibilities Strategic Marketing: Leadership: Work closely with the founder and senior managementto develop and execute comprehensive marketing strategies that drive brandawareness, customer acquisition, and revenue growth.

Planning and Budgeting: Lead the development and execution of annual marketingplans, including building and reporting on the marketing budget, resource planning, andcommunication to executive and board members.

Operations and Reporting: Operationalize the strategic plan by developing best-in-classprocesses, as well as creating and managing KPIs and goals for your team.

Team Management: Build and nurture a high-performing marketing team, providingmentorship, guidance, and support to achieve goals and objectives while fostering apositive culture.

Digital Marketing: Develop and execute compelling, integrated strategies to effectivelyreach and engage our target audience, including SEO, content marketing, influencermarketing, affiliate marketing, email marketing, and social media marketing.

E-commerce Management: Maximize D2C sales through conversion rate optimization,applying website design and usability best practices to enhance the customerexperience.

Paid Media: Optimize the performance of the advertising budget through a diverse mixof digital and traditional media.

Retail Channel Marketing: Develop and implement comprehensive retail channelmarketing strategies, including optimizing presence and performance on platforms suchas Amazon, to drive sales and brand visibility across diverse consumer touchpoints.

Customer Insights: Deeply analyze customer data and monitor market trends to extractkey insights that guide the product and marketing strategy.

Campaign and Program Management: Develop marketing programs and promotionalcampaigns that support business goals and drive both online and retail sales.

Product Marketing: Lead the go-to-market execution of new product launches, productimprovements, new packaging, and in-store merchandising, working with internal crossfunctionalteams and external partners.

Branding: Establish clear brand guidelines, including visual identity, tone and voice,messaging and positioning, and ensure that this is consistently applied across allchannels and markets.

Qualifications Bachelor’s degree in business, marketing, or a related field.

Proven experience with 8+ years in marketing roles with increasing levels ofresponsibility, including senior leadership roles, preferably in the CPG space and in fastgrowing,entrepreneurial companies.

High level of competency across all aspects of digital and multi-channel marketing,including email marketing, SEO, SEM, social media, PR, affiliate marketing, in-storepromotions, PR, trade shows and events, and affiliate marketing.

Strong background in content marketing, influencer marketing, and brand storytelling todrive engagement and loyalty.

Proficiency in managing branded e-commerce sites, practicing conversion rateoptimization to drive sales, as well as working with online retailers such as Amazon.

Analytical, data-driven mindset and strong skills in reporting, budgeting, forecasting,and using tools such as Google Analytics.

Experience conducting market research and consumer insight studies, as well as workingwith syndicated data (IRI, Numerator, Nielsen).

Excellent leadership and team-building abilities, with a focus on fostering a collaborativeand results-driven work environment.

Ability to think strategically, analyze market data, identify opportunities, and developactionable plans to achieve business objectives.

Willingness to roll up your sleeves and be hands-on in executing marketing initiativeswhile maintaining a strategic focus on long-term goals.

Excellent communication and collaborating skills working with cross-functional teamswhile analyzing problems and proposing solutions.

A continuous learning mindset, staying up to date on the latest technologies and tools.

Experience in the health and wellness industry is a strong asset, with a deepunderstanding of consumer preferences and market trends.

WHY JOIN US? This is an exciting opportunity to work alongside an incredible team where the possibilities arelimitless. withinUs has evolved from an emerging start-up to a notable presence in Canada'shealth and wellness landscape. Their growth journey was spotlighted when Canadian Businessand Maclean’s magazine recognized withinUs on the 2018 Startup 50 ranking as one ofCanada’s fastest-growing new companies. It placed us 65th on their Growth 500 list in 2019.Moreover, they’ve been honoured to be among the select group featured in the Globe andMail’s ranking of Canada’s Top Growing Companies for five consecutive years. This series ofaccolades underscores our significant impact and expansion within the industry.

WHAT WE OFFER The approximate base salary range for this position is $100,000 - $125,000 annually, plus bonus. The actual base offered will be based on various factors, including the candidate’s knowledge, skills, experience, and education aligned with the role's needs, budget, and market. This position is eligible for participation in a bonus program based on performance and company results. withinUs is an equal-opportunity employer, and withinUs is committed to celebrating individuality and diversity and creating an inclusive environment for all employees.

Generous Benefits: Extended health and dental benefits, EAP. RRSP matching program, bonus based on personal & company performance, individual development program and funding, fitness benefits, paid volunteer day, paid birthday off, and complimentary withinUs products.

Fun, Flexible Workplace: On-site parking, on-site kitchen with food, snacks and smoothies, dog-friendly office, flex days, pay equity, hybrid options, cell phone allowance, regular team events, and green initiative.

Exciting Growth: Be part of one of the fastest-growing consumer brands with opportunities for professional development and career advancement.

Innovative Culture: Join a team of passionate individuals dedicated to creating innovative products that improve people's lives.

Impactful Work: Contribute to meaningful work in the health and wellness industry, making a positive impact on our customers' well-being.

TO APPLY If you are a results-driven marketing leader with a strategic and growth mindset, a passion forhealth and wellness, and a proven ability to drive success in dynamic environments, this is anincredible opportunity for you. If you are intrigued to learn more, please send your CV andcover letter to:[email protected] .

withinUs respectfully acknowledge the opportunity to work on the unceded traditionalterritories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.

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