Director of Global Brand

Old Toronto, ON, Canada

$ 125.000 - 150.000

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.

Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

If all that sounds like your kind of thing, well, we can’t wait for you to join us.

About the Role:

We’re a tight-knit group of creative, technical and strategic specialists who research, hypothesize, ideate, design, code, write, film, edit, execute, boost, and track and measure every piece of award-winning advertising, communications and brand collateral for the world’s greatest small-group adventure travel company. We work fast. We work hard. We serve a global brand that stubbornly refuses to stop growing. We do it all in-house, and we have a blast making it all happen.

G Adventures is seeking a Director of Global Marketing who is passionate, experienced, hard-working, and authentic. As the Director of Marketing you lead a high performing team of marketers responsible for how G Adventures and its portfolio of Travel Styles and destinations are positioned, perceived and brought to life in the global marketplace through targeted content, campaigns, go-to-market strategies and sales enablement across various channels including campaign management.

What You'll be Doing:

Actively contribute to the Global Marketing Team in a collaborative and meaningful way that helps support, inspire and motivate fellow colleagues, direct reports and managers alike

Lead a team of 2+ marketers and empower them to deliver strategic and executional excellence through positive support, guidance and inspiration

Lead the strategy and planning for multi-channel global and regional (larger-scale) campaigns and programs

Oversee and manage the positioning of the G Adventures portfolio of brands based on Travel Style, including National Geographic Journeys, Roamies and the Jane Goodall Collection. Guide and support team in developing content, campaigns and go-to-market strategies that support the global and regional goals and priorities of the business

Lead the marketing operations of the in-house brand & creative team, including brief writing, budget management, global marketing calendar, project execution and resource allocation

Take ownership of the global marketing calendar, working closely with the brand and creative, social, and regional teams

Provide ongoing commercial leadership, monitoring, reporting and recommendations to the marketing team in support of the global marketing strategy, and ensure execution of the same on a timely basis

Strategic marketing lead on global brochures

Communicate with external partners and other common collaborators

Lead go to market for all new tours and work closely with product colleagues in supporting developing, launching and reporting on new product

Uncover and identify innovative ways of bringing our trips to market, including new brand partnerships, Tourism Boards opportunities, and/or new products/trips to explore and pursue which resonate with our customer and which will continue to differentiate us from the competition

Lead and support any new partnership pitches, working alongside relevant team members including product, commercial, operations, legal, finance and technology teams

Understand and become an expert in our industry, our business, our culture and our customer, and use that knowledge to create effective, impactful, strategic, and share worthy work

Desired Skills & Experience:

Bachelor’s degree in business, marketing or a related field

10+ years of demonstrated experience in marketing leadership and/or product marketing on either the client or agency side, working within a collaborative, multidisciplinary team environment. Experience within a global company is an asset

5+ years experience managing a team, with a proven record of motivating, inspiring, and getting the best out of his/her people

Knowledge of and experience in the adventure travel market is desirable

Hands-on experience in B2B and B2C marketing

A strong critical thinker who has the ability to turn high level strategies into concrete

plans and clear creative briefs that are grounded in consumer insights

Oversee operational strategy of fiscal and quarterly planning (at departmental level), including oversight of budget planning and management, process and governance, vendor management and reporting. Including management and ongoing maintenance/process updates of Marketing Platform Systems

Possesses strong organization and leadership skills and demonstrates strong initiative, with an entrepreneurial spirit

Demonstrates the ability to critique and/or discuss the work of others in a constructive manner

Possesses excellent communication and influencing skills, combined with strong oral presentation skills

Is both collaborative and proficient at building positive working relationships with multidisciplinary stakeholders across the business

Able to work strategically and independently within a fast paced and ever-changing environment, while juggling multiple projects and tasks at the same time

Comfortable and competent analyzing sales trends, developing forecasts, and reporting on product sales and consumer insights

Must be able to travel nationally or internationally from time to time

Possesses strong computer/technology skills and is highly proficient in Microsoft Office, Microsoft Excel, Powerpoint, Keynote and Google Suite

Knowledge of PM software tool ClickUp is an asset

What do we offer you?

Competitive salary commensurate with the role

Competitive benefits package

Birthday day off

Vacation time for you to recharge

Enhanced Parental Leave

Learning and growth opportunities

Employee Resource Groups

*Applicable based on location*

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.

#J-18808-Ljbffr