Marketing Director

Old Toronto, ON, Canada

Sinn Studio Inc. is leading the charge in VR combat games! Debut game, Swordsman, is a physics-based combat game where you can slash your way through medieval earth to become the ultimate Swordsman. Having won multiple awards like Game of the Year in 2022, Best Swordfighting Game in 2020 and more. Swordsman also boasts top best seller in Quest and PSVR/2 platforms.  Sinn Studio is looking for a Marketing Director to lead initiatives and product positioning articulately through marketing strategies. The successful incumbent leans into their deep understanding of both players and the market. They ensure the brand’s campaign roadmap drives both sales and reach. Their highly detailed tactics reinforce an expertise in practices thus impacting successful execution. We are looking for someone who will enrich the studio with collaboration and a breadth of knowledge, all in a space where they can thrive. Responsibilities  Develop and implement compelling marketing strategies and plans that align with the company’s overall objectives and growth targets

Monitor and evaluate marketing processes for optimization and effectiveness

Ensure marketing strategies are actionable

Help further develop the brand DNA and/or blueprints through marketing

Act as a point person in marketing initiatives and industry standards (such as age ratings)

Collaborate with cross-functional teams to align marketing initiatives with product development and commercial objectives

Maintain good relationships for task ownership ad resourcing

Communicate status updates, project milestones and any risks to stakeholders in a recurring manner

Lead the development and maintain oversight of creative campaigns, content strategies, and promotional activities across various channels, including social media, events, and partnerships

Conduct market research and competitive analysis to identify emerging trends, consumer insights, and growth opportunities

Maintain regular practice of hypothesis and validation for tactics

Identify further aligned opportunities to expand the reach and impact of our products

Manage marketing budgets, track performance metrics, and provide bi-monthly reports

Cultivate and maintain relationships with key industry influencers, media outlets, and strategic partners

Manage the marketing suite of tools to ensure the department utilizes the most recent technology to optimize workflow

Work on proper solutions in tandem with flagging any concerns or obstacles around deliverables and deadlines

Lead and manage a marketing team to provide strategic direction positioning that aligns with broader studio goals

Ensure output and content maintain quality and uniformity through various channels

Coach and develop team members of the marketing team

Lead marketing initiatives with partner platforms for title releases and game updates

Maintain alignment of game product content and overall brand vision

Support existing products with updates as well as new product launches via multi-channel, integrated techniques

Other related duties as required

Qualifications If the following sounds like you, and you’re interested in joining a growing start-up, we want to hear from you! Not sure that you meet all qualifications? Cast those doubts away - we strongly welcome you to apply. We love to hear from people who are ecstatic about working in the XR industry and where it will evolve to. 8-10+ years of experience of marketing in the video game industry

3-5+ years of management experience, directly leading teams

Have a hands-on approach, with a conscientious attitude

Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives

Focus on value adding with the ability to defend ideas with research

Ability to increase both scope, quantify impact

Proven track record meeting/exceeding targets in product and sales marketing

Experience building compelling marketing initiatives from ideation to execution

Ability to context switch, balancing strategy and execution

Experience with marketing analytics tools and project management software

Collaborative experience working cross-functionally with different departments

Proven experience to creatively problem solve

Ability to optimize workflows and tactics for efficiency and ROI

Intimate knowledge of the ever-evolving gaming landscape, including competition, innovations, and trends, and their impact on the studio

Strong understanding of player motivations

Proven ability to strategically action on opportunities in the genre, industry, and medium

An effective communicator with a keen attention to detail

Experience with platform partnered initiatives

An understanding of paid advertising techniques

A deep interest and dedication to extended reality/spatial computing

Ability to work in a fast-paced, iterative environment with the flexibility to adapt to evolving production/studio needs

Added Advantages: Experience with VR / MR or gaming organizations

Background in XR technologies

Post-secondary education in marketing or other related fields

An authentic understanding and passion about games / working in the industry

Additional Information Salary Range: $110,000-120,000 CAD annually + 3 weeks vacation, sick days, employer paid benefits (except LTD), Employee Assistance Program, wellness days, birthday day off, Employee Stock Options (ESOP) coming in early 2024, and more. As of the time of this posting, Sinn Studio lists the projected base salary range in good faith. A salary offered will be determined upon several factors such as: relevant experience, skillset, geographic location, and organizational critical needs. Office Location: Liberty Village, Toronto Work Structure: This is a hybrid position to work days in office (incumbents who are willing to relocate to or reside around the Greater Toronto Area) for both on-site support as well as collaborating with local team members and our founders.  If this sounds like you, and you’re interested in joining a growing start-up, we want to hear from you! Not sure that you meet all qualifications? Cast those doubts away - we strongly welcome you to apply. We love to hear from people who are ecstatic about working in the XR industry and where it will evolve to. Sinn Studio is an equal opportunity employer, committed to inclusion and diversity. All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other basis forbidden under federal, provincial, or local law, and will not be discriminated against on the basis of disability. Accommodations are available on request for candidates taking part in all aspects of the recruitment process. If you require accommodation, or if you have any additional questions about the role, please contact us at [email protected] .

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