Senior Sales Manager, Accountant Channel

Vancouver, Metro Vancouver Regional District, Canada

$ 80.000 - 100.000

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and our goal is to create connection as a human-first workplace. Our teams have adopted different working environments based on how they collaborate best. Some are fully remote and others are truly hybrid - it all comes down to what's best for the team and for everyone FreshBooks builds for.

The Opportunity - Senior Sales Manager, Accountant Channel

Reporting into the VP of Sales North America, this is a crucial role within the organization and the Sales Organization, as Accountants are a high priority opportunity for FreshBooks. You will be responsible for managing a sales team that will begin with 4 Partner Sales Consultants growing to 8 by the end of 2024. You will be responsible for managing this team in addition to collaborating with the GM of Accountants to continue to improve and refine the Accountant Channel Sales strategy and execution of closing revenue from our Accountant Channel. The Senior Sales Manager for the Accountant Channel will also be responsible for sales forecasting, analytics, productivity, processes, playbooks, training, CRM maintenance (Salesforce.com) and other sales support functions. You wake up everyday energized thinking about how you will lead your team to overachieve on your revenue goals.

NOTE: This role can be worked remotely from the above location.

What You'll Do as a Senior Sales Manager, Accountant Channel

Develop and maintain expert knowledge of FreshBooks core products, modern accountants and how the two intersect

Build a business plan and prospect strategy for finding net new FreshBooks Accounting Partners to build your team’s pipeline

Develop new call/email scripts, define sales territories within North America, create rules of engagement, and anything else that will help drive results for your organization

Review reports, data, insights, sales activities, accountant characteristics in an effort to always be looking for opportunities to gain efficiencies, increase conversions, and optimize resources and efforts

Lead, manage and mentor the Partner Consultant team on sales strategies, building long term relationships with their accounts, leaning into customer success principles and consultative, one-to-many style selling

Keep the team up to date with the evolution of the accounting industry and provide ongoing relevant training as the FreshBooks product evolves to meet the needs of the market

Ensure your team meets or exceeds monthly revenue and upgrades targets through effective prospecting and communication with accountants in North America

Maintain a world-class sales culture focused on delivering revenue results

Complete accurate weekly/monthly sales forecasts, activity reports and business presentations in a timely manner

Collaborate with internal departments to develop effective sales strategies and marketing campaigns unique to the GTM motions and sales cycles for accountants and bookkeepers

Coordinate with other departments to ensure your team garners the support and knowledge sharing needed for them to be successful and accountants to be effectively managed

Work closely with other sales leaders to ensure aligned Rules of Engagement (ROE) and positive collaboration among the different accountant and non-accountant oriented sales orgs

Maintain a regular cadence of communication and feedback loops with other departments, including but not limited to, support, product, and marketing within the Accountants’ line of business to ensure visibility to the sales team’s activities, findings, and needs as well as bringing knowledge from other departments into the day to day work of your team

Facilitate a deeper understanding of the product functionality across the Partner Consultant team and educating them on how to expand their abilities to sell across multiple FreshBooks products

Attendance at accounting conferences (in coordination with the Partner Program team) to build industry relationships, increase leads and drive sales (light to moderate travel required)

Manage the Partner Sales Consultant team's compensation plans and ensure accurate communication to GM of Accountants, VP of NA Sales, and the finance department

Work from and continue to evolve and maintain the Partner Consultant sales playbook to train the team and keep them in alignment with changes in the program, product, and processes for working with and qualifying aligned accountants and firms

Build and maintain sales processes to successfully sell to modern accountants, scale the sales team and multiply the upgrade targets

What You'll Bring to the Role

5+ years experience as a successful Sales Professional

2+ years as a successful Sales Leader who has managed team of 5+ reps preferred

Experience in the accounting industry including selling technology to accountants

Demonstrated effectiveness in upsell and cross-sell experience with accountants

Created and managed initiatives that resulted in a significant measurable impact

Demonstrated leadership, strong communication skills and comfortable with presentations

Strong communication skills will the ability to tackle cross-functional work, building relationship and influence

Experience with data analysis and/or reporting.

Understanding of Software-as-a Service (SaaS) revenue funnel as it applies to accountants and a one-to-many sales model

Ability to effectively utilize CRM tools (Salesforce) to monitor performance and effectiveness of Lead generation and complete Opportunity Funnel

Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you're passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognises and rewards our full time employees:

???? Comprehensive Health and Wellness Benefits. Including retirement savings program or pension plan matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.

Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.

Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and those without access to a FreshBooks office receive a home office credit to set up your home office.

Supportive Peer Group, Mentors, and Leaders . We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.

Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

Closing

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 1-416-780-2700 and/or [email protected].

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