Sr. Marketing Manager, Canada
, , Canada
$ 80.000 - 100.000
Our Mission
As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.
We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
Canada is one of Tinder's most important markets and we are launching our local operation there! We are looking for a Senior Marketing Manager to help us grow and elevate our brand perception in Canada. If you have a great marketing experience for a global brand, love for the culture and a passion for new technology, we want to hear from you.
In this role you will: This role will lead the development and execution of marketing strategies and integrated go-to-market plans
Execute 360 degree marketing campaigns to tie into Tinder’s brand narrative and positioning in the Canadian market
Manage the day-to-day logistics of project plans by owning timelines, budgets, and analysis/recaps/reports
Map out appropriate marketing mix and make strategic recommendations on paid media mix for all campaigns
Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics
Lead agency relationships and align the overall communication strategy with key partners in Canada
Work cross functionally and build relationships with internal creative, PR, Business Development, Partnerships, Product, Design, and Content Teams in order to strengthen ideas and creative, and build holistic and effective campaigns
Collaborate with internal stakeholders globally, sharing best practices and learning from other countries initiatives
Draft strategic briefs and assemble presentation decks
Operationally support local events and partnership executions
Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within Canada
Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative
Report directly to the VP of Global Marketing and manage partners/vendors
Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics
We're looking for: Bachelor’s degree. MBA or Masters not essential, but a plus
8+ years of experience in marketing or ad agency (a mix of agency and client-side is a plus) with deep knowledge of consumer branding
Digital and social media marketing experience
Experience working with small and large agencies, from leading briefs to 360 execution and delivery
Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis
Innovative mind with a highly developed curiosity to try and test new things- Excellent project management skills and execution abilities
Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
Organized, attentive to detail, and proactively takes initiative
Outstanding verbal and written communication skills
Experience working in an app company is a plus
Excellent soft skills with a team player attitude
A deep and up-to-dated understanding of Canadian Gen Z culture
Passion for brand storytelling and content creation
Strong mix of creative and analytical capabilities in combination with a hands-on mentality to get things done
Thrive in a fast-paced environment, and high comfort level with ambiguity and adapting to change
Organized, attentive-to-detail, and proactively takes initiative
Exceptional verbal and written communication skills
High influential capacity and great negotiation skills
Excellent project management skills and executional abilities
Excellent soft skills with a team player attitude
English & French Canadian speakers are a plus!
$105,000 - $125,000 a year The salary range for this position is $105,000 - $125,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Toronto, Canada.
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