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Job Source: FundraiseupOld Toronto, ON, Canada
About MUBI MUBI was founded to build the biggest community of film lovers, anywhere.
We are a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realise MUBI’s vision.
Join our global team and help us make great cinema accessible to everyone, everywhere.
About the role As the Canada Senior Marketing Manager you will be responsible for developing the local marketing strategy and leading all marketing efforts in Canada with the aim of building awareness for MUBI and growing our subscriber base. This includes planning and executing digital and traditional marketing campaigns, organizing events with partners and local institutions, building our local social media strategy, collaborating with the Distribution team on all marketing for MUBI Releases in Canada, and eventually managing a small team.
You will focus on: Set marketing strategy and priorities for Canada, defining long term goals for growth in collaboration with MUBI’s ‘Director of Marketing, North America’
Develop ideas for new partnerships and marketing activities to grow MUBI’s profile and subscriber base
Work closely with our in-house creative team to develop creative marketing campaigns
Manage relationships with key contacts with partnerships and press
Identify trends and dynamics in the local SVOD market, film industry, and the evolving digital landscape
Develop marketing copy for website, email, and other comms
Coordinate with the global digital marketing team on digital paid acquisition campaigns
Organize screenings and events in coordination with our global programming and/or distribution teams
Collaborate with the global programming team to support and promote content arriving to the platform in Canada
Attend film festivals and other industry networking events
Coordinate all press activity with the Canadian PR agency in collaboration with the Global Director of Communications.
What you will bring: Experience developing consumer-facing brand marketing strategies, and planning and executing campaigns, with particular knowledge/understanding of Canadian audiences
Strong grasp of today’s streaming landscape dynamics in Canada and globally
Passionate about arthouse and independent film, and knowledgeable of the Canadian independent film sector
7 years of experience working for an entertainment, lifestyle or technology brand
Team player who enjoys working collaboratively with cross-functional counterparts
Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
A confident and effective communicator with strong writing skills
Creative thinker with lots of ideas, and willingness to look past easy answers to find the best solution to any problem
Analytics-driven mindset, with ability to determine appropriate KPIs, measure and evaluate campaign effectiveness, and optimize accordingly
Impeccable attention to detail and highly organized
Confident managing a substantial budget and using resources efficiently and savvily
Experience managing small teams
Research shows that men apply to jobs if they meet ~60% of criteria, but women and those in marginalised communities tend to apply only if they check all the boxes.
If you feel you’ve got what it takes but don’t meet all the requirements we’ve listed above, we’d still love to see your application!
We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.
MUBI Group Companies are committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.
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