Vice President, Marketing

Old Toronto, ON, Canada

$ 100.000 - 125.000

About Us:

Propel (TSX:PRL) is the fintech company building a new world of financial opportunity by facilitating access to credit for consumers underserved by traditional financial institutions. Through our AI-driven platform, Propel evaluates customers in a more comprehensive way than traditional credit scores can. Our revolutionary fintech platform has already helped consumers access over one million loans and lines of credit and over one billion dollars in credit.

To build a new world of opportunity, we bring together the brightest talent to help us build opportunities. We are entrepreneurs and believe in measuring success through results and growing within- talent and hard work never goes unnoticed.

We are a team of enthusiastic entrepreneurs who foster curiosity and growth in our employees. Our culture is why we have been so successful and why our employees choose Propel to build their careers. It is also why we are one of North America’s fastest growing companies and a Best Place to Work. This Executive role reports to the President & Chief Revenue Officer.

Join us as we change how employees, customers and shareholders succeed.

About You:

As a fast-growing fintech, we stay true to our startup roots. You picture yourself within a vibrant and entrepreneurial organization where your ideas will be heard and an opportunity to highlight your talents. You are motivated by goals, executing plans, an initiative-taker, and like to wear multiple hats.

Responsibilities

Lead, mentor, and empower with executive oversight a diverse marketing team consisting of numerous verticals by fostering an environment of accountability, creativity, collaboration, and outstanding performance

Establish and execute robust marketing plans under the marketing division umbrella for our leading fintech platform

Establish the department's vision and deliverables to achieve Propel’s 5-year strategic plan, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap for each vertical under the Marketing umbrella

Employ a data-centric approach to decision-making, enhancing continual process optimization and revenue growth

Conduct market research, competitive tracking, and analysis of market data to identify market trends, user insights, develop new and enhanced marketing programs, brand trends, and gain a comprehensive understanding of customer needs

Build and nurture strong relationships with key internal/external stakeholders and cross-functional teams

Create, develop, and further build the team and infrastructure to execute on the marketing initiatives to meet the company’s 5-year strategic plan while working closely with the numerous divisions and cross-functionally throughout the organization

Align the marketing plan to meet budgetary requirements and work collaboratively to ensure effective allocation of funds

Requirements

15+ years in one or more marketing leadership roles with a proven track record within a scalable company; financial service or fintech industry preferred but not required

Bachelor’s or Master’s Degree

Strong business acumen, identifies as a true marketing professional, entrepreneurial, thrives in a fast-paced high growth environment, and a passion for building teams, coaching, and mentorship

Strong knowledge of varied marketing channels, including B2C digital customer acquisition with in-depth experience in paid search, paid social, display, affiliate marketing, and SEO

Experience successfully launching new scalable marketing initiatives, managing a budget, and optimizing the user journey

Strong analytical mindset and financial acumen

Excellent leadership and people management skills, with the ability to effectively manage a team and work cross-functionally throughout an organization

Excellent communication and interpersonal skills, with the ability to effectively communicate with both technical and non-technical stakeholders

Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize competing demands

Benefits to Joining Propel

Growth and opportunity - we pride ourselves on promoting from within

Incredible company culture

Competitive salary and health benefits

Comprehensive vacation package

Group health and dental benefits

Group RRSP program

Support for new parents

Diverse and inclusive workplace

Should you require accommodation throughout any stage of the recruitment and selection process, please specify your requirements when submitting your application and we will work with you to accommodate your needs.

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, family status, national origin, age,people from gender and sexually diverse communities, and/or people with intersectional identities.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted. No agencies or phone calls.

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