Marketing and Communications Manager

Edmonton, Division No. 11, Canada

Edmonton

18550 - 118A Ave

Edmonton, AB T5S2K7, CAN

Description Are you ready to take on a new challenge? Are you eager to join a successful company that truly lives its corporate values? Do you crave the opportunity to work as a true Business Partner, where you can build programs from the ground up and make a real impact? Are you ready to inspire and influence, not just implement?

At All Weather Windows, we are searching for a Marketing and Communications Manager who is ready to make their mark. Working under the guidance of our Vice President of Marketing, you'll have the chance to play a pivotal role in developing and executing strategic marketing initiatives. Your work will drive brand awareness, lead generation, and customer engagement within both the B2B and B2C landscape.

In this role, you'll collaborate closely with various departments, ensuring alignment with our business objectives while maintaining a consistent message across all communication channels. If you're ready to seize this opportunity and make a meaningful impact, we want to hear from you.

Join us as we continue to grow and innovate in the ever-evolving world of marketing and communications.

Responsibilities will include:

Developing and Implementing Marketing Strategies : Create and execute comprehensive marketing strategies and campaigns to target B2B and B2C clients that align with our business goals. Leverage your expertise to enhance brand visibility and drive customer engagement.

Live the Brand : Develop marketing plans to create awareness of the newly formed brand strategy and support for the rebrand.

Content Creation and Distribution : Craft compelling content across various channels including social media, blogs and press releases. Ensure consistent messaging and brand voice.

Manage the creation of marketing collateral , sales materials and presentations that effectively communicate the value proposition and key messaging of our products and services.

Ensure the growth of employees in the marketing communications team , hiring, training, coaching and performance management, as necessary.

Oversee the company’s digital presence: Website management, content creation, SEO optimization to enhance online visibility and drive traffic.

Collaborate with the sales team: to develop effective lead generation programs and support the conversion of leads into sales opportunities.

Public Relations and Media relations : Cultivate and maintain relationships with industry influencers, media partners, and key stakeholders to expand brand reach and enhance credibility within the B2B sector.

Event Management : Plan and execute promotional events, product launches, and internal conferences or events. Collaborate with cross-functional teams to ensure seamless execution.

Ensure the use of promotional tools and support available by partners and internal customers while building plans to further enhance those programs to grow the All Weather Windows business.

Internal Communications: Plan, manage and provide executional support for ongoing strategic communications for corporate strategy, as well as manage internal communications to AWW employees.

Primary Qualifications Required:

Bachelor’s degree in Marketing, Communications, or related field is preferred

Minimum 7 years of experience in marketing and communications, with a proven track record of developing and executing successful B2B and B2C marketing campaigns that drive lead generation and revenue growth is preferred.

Strong leadership skills and the ability to motivate and guide a team.

Strong understanding of digital marketing principles , including SEO, SEM, social media, and email marketing.

Excellent written and verbal communication skills .

Analytical mindset with proficiency in data analysis tools (e.g., Google Analytics, CRM systems).

Adaptability to stay current with industry trends and emerging technologies.

Creativity and strategic thinking to develop impactful campaigns with a proactive approach to problem solving.

Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines in a fast paced environment.

What we can offer you:

Competitive compensation

Jointly funded benefit package

A “Business Partner” in the true sense of the word; using your positive attitude and interest in the business to shape and influence the business.

A team that works hard, but doesn’t forget to stop and celebrate its success

At All Weather Windows, we believe that exceptional people are the foundation of an exceptional company. That's why we prioritize investing in our employees and providing opportunities for growth alongside our business. Together, as a team, we strive for success and celebrate each other's achievements.

Since our inception in 1978, All Weather Windows has grown to operate 7 Customer Solution Centres across Western Canada, with two manufacturing plants in Edmonton, Alberta. Our commitment to employee satisfaction has not gone unnoticed, as we've been consistently recognized for our dedication to creating a positive work environment. Awards and media recognition serve as a testament to the hard work and dedication of our incredible team.

If you thrive in an environment that embraces variety and change, and if you're seeking a growth-oriented workplace that values competency development, then we invite you to join us on this journey. At All Weather Windows, we continuously work in partnership to build and promote an inclusive environment that attracts talented individuals and shows our dedication to celebrate and promote diversity. Our dedication to diversity, equity and inclusion means that whatever the visible or invisible differences, we are fostering an environment where everyone has equal opportunity to bring their best selves to work, to be heard and be valued. We believe that our differences are what make us great. If you believe this role is the right next step for you, regardless of the criteria we’ve listed, we encourage you to apply.

Come be a part of our team and contribute to our continued success at All Weather Windows!

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